Article Titles and Broken Promises Build Trust with Relevant Article Titles Have you ever had that feeling of excitement after being promised one thing and then the feeling of disappointment when it wasn't delivered? Your reader has too. Your article title is a promise to your reader. Deliver on that promise in a quality, original article and you've built trust. Break that promise with irrelevant content and you've lost your credibility. Internet readers develop a screening process to protect themselves. Each bad experience is cataloged into "scenarios to avoid" and every good experience raises their expectations into the "what it should be" category. To read this full Blog entry or post a comment, click here. |
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