Friday, 22 February 2013

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Are You Connecting with Your Audience? 5 Tips to Write
Compelling Articles 		EzineArticles.com Logo

Grab Hold of Your Audience and Keep Their Attention By Providing Expert Advice That Resonates

If you're simply writing "for" your targeted audience without fully grasping how to engage them, then you may be missing an important component. After performing the strategic research, you now know what your audience wants to hear, but do you know how they want to hear it?

Writing compelling articles and motivating readers to truly become vested makes a tremendous difference in activating your call-to-action with terrific click-through power.

Showcase your expertise and intrigue your audience with these article writing tips:

Write Compelling Articles With These 5 Strategies

1. Appeal to Emotions

What drives you? What do you feel directly before you take action? Desire, fear, hope, and flattery are examples of common emotional appeals. A desire to succeed is an excellent foundation to keep in mind while writing articles. Readers are searching for information from you to succeed in their niche. This is where big picture thinking comes into play (i.e., seeing the entire perspective on a topic, situation, or issue). How do you use this notion to attract (and keep) readers? Add a bit of spark:

Standard title: "5 Article Writing Tips"
Emotionally charged title: "Get Your Articles Read: 5 Powerful Writing Tips to Succeed"

2. Use Power Words

Let your audience know you're talking to them! Power words, such as "you" and "your," engage your reader and make them feel unique and singled out. The Internet is utilized by hundreds of millions of people every day, so making your readers or the visitors to your blog or website feel welcome in a personal way is essential in ensuring they return.

Standard text: "In order to become a freelance writer, one must practice in their free time as much as possible."
Powerful text: "Do you want to become a freelance writer? Practice as much as possible during your free time to achieve your goal!"

3. Answer Potential Questions

As an Expert Author and a commander in your niche, you're aware of any possible inquiries your audience will have in response to your message. "What ifs," will inevitably cross your readers' minds. Don't leave them hanging! Answer those potential queries and bring up possible objections within the same piece. This will gain their trust and also exhibit your credibility on the topic. For example, if you're writing about finding time to write more often, a prospective reader might automatically object (cue Sweet Brown's "Ain't nobody got time for that!"). Sooth any objections by proposing how easy it is to schedule time during free periods of their day because the rewarding benefits they will gain will far outweigh their doubts.

4. Repeat, Repeat, Repeat

Repetition is key! It takes the typical person about three weeks to form a habit. You have a minute percentage of time to ingrain your message in your readers' memory. Integrate your desired theme and your key take away (WIIFM) several times throughout. For example, begin your text with the sentiment, "Practice writing in your free time as much as possible," and end with the similar notion, "Be sure to use your free time wisely by practicing your writing as often as possible."

5. Stay Short and Sweet

Repeating your message doesn't mean being verbose or derivative! We naturally process information best in short, manageable chunks. Long, drawn-out paragraphs become overwhelming and the direct message is lost in the shuffle. This doesn't mean your style needs to be brusque ("succinct" doesn't mean "brash"). Be concise and thorough to be efficient. Provide your audience your expert opinion in reasonably sized passages or numbered lists to keep them interested and wanting more.

For the best results, discover how to identify your readers and how to turn your audience into clients.

Do you use any writing guidelines to keep you in tune with how to stay connected to your readers? Visit this post online and let us know - we'd love to hear from you!
Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: Not following us on Twitter? You're missing out on a lot of great article writing tips and wisdom. Follow us today!

EzineArticles Member Endorsement
Bruce Kaler M.D. "... establish your voice and brand ..."

The marketing principle of giving away of something of value for free in order to sell something else, resonated with me. It is also a way to establish your voice and brand in a more structured professional manner than typical social media i.e. Facebook, Twitter, et al. They have their place and are useful to an author/writer. However, the growth of the internet creates a huge demand for quality content. I still think the key is to write "quality content". If it is well written, accessible, and of timely interest to people it will get plenty of attention. EzineArticles is a wonderful reservoir of good content on many topics.

Bruce Kaler M.D.
Seattledoc.com
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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:38:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am

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Posted By okwuwa ik v to Safety Rules on 2/22/2013 08:39:00 am
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